Where is the most fertile ground for a new party?
Months prior to the Brexit Party’s eruption on to the political scene, an article I wrote for YouGov demonstrated that the most fertile ground for a new party seemed to be on the Brexit-supporting...
View ArticleHow good is “good”?
A huge social media success, the choice of data visualisation for this dataset turned what might otherwise be a banal set of findings into a real hit. Academics in multiple countries have commissioned...
View ArticleBritish subtext: Half of Americans wouldn’t be able to tell that a Briton is...
To date my most viral piece of social media content for YouGov, receiving more than 6,000 retweets and 15,000 likes. This piece came about from a desire to examine the truth behind an old meme on the...
View ArticleMPs crossing the floor since 1832
An update to an infographic I first designed in 2015 to include the seven Labour MPs who left to form The Independent Group. The post MPs crossing the floor since 1832 appeared first on Matthew Smith.
View ArticleThe fate of the first SDP MPs bodes ill for The Independent Group
With several Labour MPs having split away from the party to form The Independent Group, parallels with the SDP were obvious and numerous. I put together a visual history of what became of those first...
View ArticleClassic British cuisine ranked by Britons
I’d wanted to run a survey that could be translated into a Tier Lists meme for some time, knowing that if I got it right it would be incredibly popular on social media. Eventually, I settled on the...
View ArticleMost Conservative members would see party destroyed to achieve Brexit
I took a dive into the mindset of Conservative party members and revealed how utterly the Brexit process has subverted traditional loyalties and reshaped political priorities. The most striking finding...
View ArticleGeek of the Week: What does Boris believe?
I was delighted to win Peston’s vaunted #GeekoftheWeek badge for my work on what the public thinks Boris Johnson stands for. With the new Prime Minister having found himself on both sides of an issue...
View ArticleInternational climate change study
Under my own initiative I organised and ran a 28 country study on climate change. The survey questions were entirely my own, and I also arranged exclusive coverage in the Financial Times. The results...
View ArticleRadio 4: Fracking
It’s always nice when a previous piece of work suddenly becomes relevant to the news agenda. Just over a week after publishing my study of attitudes to different energy sources the government announced...
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